主题：Threshold Effects on Consumer Choice and Operations Management: Modeling, Estimation and Optimization

考虑阈值效应的消费者选择和运营策略研究：建模、估计与优化

时间: 2025年11月20日 晚上9点30（线上）

地点：腾讯会议151-729-044

主讲人：Prof. Ruxian Wang, Johns Hopkins Carey Business School

Bio: Dr. Ruxian Wang is a Professor with tenure at Johns Hopkins University, Carey Business School. He received Ph.D. from Columbia University. Before returning to academia, he worked in Hewlett-Packard Company for several years as a research scientist. His research and teaching interests include operations management, revenue management, pricing, discrete choice models, data-driven decision making. His articles appeared in the flagship journals in his field, such as Management Science, Manufacturing & Service Operations Management, Operations Research, Production and Operations Management.

Abstract: In this talk, we will first review the development of discrete choice models and then discuss the advances and applications in revenue management. In particular, we will showcase the threshold effects on consumer choice behavior and firms’ operations problems, including estimation in different data structure, and assortment and price optimization in various settings. The research on the threshold effects goes beyond analytical modeling and algorithm development under traditional discrete choice models because threshold itself can be directly used to model choice/purchase behavior. Various studies on real data show that incorporating these new features on threshold effects into modeling, estimation and optimization could substantially increase firms’ performances including forecast accuracy and revenue/profit.