Title: Two Studies on Digital Consumption

题目：关于数字消费的两项研究

Speaker:孙辰朔, Tsinghua University

Time: 2025年10月14日上午10:00-11:00

Host:郑权

Place:  管理科研楼第二教室

Abstract: 

In this talk, the speaker will present insights from two recent academic papers that examine how digital technologies are reshaping consumer behavior and transforming the digital consumption landscape. The two papers are:

Chenshuo Sun, Zijun Shi, Xiao Liu, Anindya Ghose (2025) The Effect of Voice AI on Digital Commerce. Information Systems Research, forthcoming

Chenshuo Sun (2025) How Does Pre-Populating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. Marketing Science, forthcoming

Bio:

Chenshuo Sun earned his Ph.D. from New York University Stern School of Business. He is now a visiting scholar at Tsinghua University. His work has been published in, or accepted by, journals such as Management Science, Information Systems Research, and Marketing Science. His research has been recognized with the ISS Nunamaker-Chen Dissertation Award runner-up, the JP Morgan Chase AI Research Award, and multiple best paper awards at information systems conferences. He is the PI of a NSFC Excellent Young Scientists Fund (Overseas) Project.

照片：